I was asked behavioral questions as well as industry questions. The interviewer was my future manager and was incredibly knowledgeable. Expected to understand marketing, product management, and how to be collaborative.

Long, protracted, poorly organized. There were a series of calls arranged that individually all went very well. HR was extremely poor in providing any feedback. The entire process took more than 6 weeks. It felt like my brains were being picked more than I was being seriously considered for the role. I would be told that they would be making a decision shortly, and then suddenly be told I had more interviews to do. The final task I was asked to demonstrate how I would bring a product to market. The original instructions were very clear: "Similar to the previous exercise, I’m mostly interested to see your approach and thinking rather than the specific answer". This is a huge amount of work to undertake in a weekend but I put together an example Opportunity Assessment, Product Brief and Go To Market plan - with example outputs for the the particular product they'd asked me to work on. It was by no means intended to be a perfect, finished piece of work but designed to demonstrate the process and how certain outputs related to that product would be generated through that process. I received no feedback until I repeatedly prompted, finally to be told that I hadn't been successful but would need to attend another call to hear deep and constructive feedback. I was unable to make the call and asked instead if the feedback could be emailed to me. In summary the feedback was that in doing exactly what I had been asked, I had not been successful: "Too much of the presentation was spent on how product marketing is done vs. answering the specific questions." And that I was too technical and this had been a common feedback theme throughout the whole 6 weeks (while they still continued to string me along). So it seemed that I was being messed around and really what they were looking for was free work, competitive intelligence and ideas for their own process. Very disappointing.