Vantaggi
You know how when a whale dies in the ocean, it doesn’t immediately die due to its sheer size. Instead, it starts to slowly decompose, which triggers some chemical reactions to the ocean and its ecosystem. Some of it actually feeds the ecosystem. That’s one of the pros of appier. It’s dying a slow death, but while at it, it was able to feed some of the fishes around it. Some customers might benefit from its technology but not for long.
Svantaggi
I will address the common denominator in all the 1 or 2 star reviews on Glassdoor about Appier - and that’s the CEO and his management. He is surrounded by an inner circle of loathsome “leaders” who spent a good deal of their time at appier brown-nosing him. The advice given to newcomers by these “leaders” was always to “say yes”, then convince him later. It’s a yes man culture where the yes-est man will thrive. No decision big or small escapes him, from the number of calls and emails each inside sales rep is making, to the website design, to the blog topics on the blog calendar to the number of bad reviews on Glassdoor. No one makes any decisions, not if you're a VP or director. Every decision goes through the CEO. Hiring decision, which blog article to publish etc. He works 20-23 hours a day and spare no thoughts on making employees stay past 8pm or 9pm for meetings on a daily basis. It’s expected. And the “leaders” he is promoting in the company adopt the same style, and is a kerfuffle mess between their values and their actions. Junior employees are often spotted crying and having nervous breakdown in the office, some would resign and spend time to heal their psychiatric wellbeing from working under tyrannical leaders in a toxic culture that continuously upholds micromanagement as a virtue. Sales reps are embroiled in endless paper work and reporting the most minuscule part of their work by ET, yet he’s still allowed to manage a team and even with reduced powers, he’s still a trusted senior leader within the inner circle of the ceo. I’d like to call his inner circle of loathsome leaders, a gaggle of horse doctors. Horse doctors for the uninitiated, refers to doctors who treat horses are being used to treat humans. A perfect description of Appier. The CEO’s way of treating problems with the company is to assign his gaggle of horse doctors vacancies left by truly great talents. No sales experience? Go lead the sales team as Head of Inside Sales. No marketing experience? Go lead the marketing team as Head of Marketing! No global experience with a dismal command of English, go lead the comms team as Head of Global Comms! And finally sick of all these negative reviews on Glassdoor, they resorted to asking HR and tasked them with the job of asking amenable employees to post their 4 and 5 star reviews to manipulate their rating and to drown out these 1 and 2 star reviews. As a former employee, I’ve seen great employees with great attitudes and leadership style leave the company because their way of working does not fit into the appier dictatorship. Appier can never truly go global, not with this dictator style of working. Not under this CEO. Someone quite senior in the engineering team by the name of Sean is known for being a rude and insolent employee, often berating his coworkers and have received multiple complaints under his belt. Yet he was always given a verbal warning without any consequences resulting in an exodus of the engineering team. The CM team are most often under pressure since they are always shorthanded. Turnover is high. Culture eats strategy for breakfast. There is no culture and no strategy here, so it’s a dog eat dog environment where the ones who last the longest are the ones who continue to say yes to the ceo who thinks he knows everything, refused to take advice from the great talents he hired and insisted on doing things his way, making one bad decision after another. I am now a boss, and I would never hire anyone that came from his gaggle of horse doctors so I hope they last forever in this dying whale.