-A chance to work on some name-brand clients
-A good opportunity to test out a life in market research
-1/3 of the work is amazing, thoughtful, and impactful
Svantaggi
- A (mostly qual) research shop cos-playing as a strategy consultancy
- Very few leaders and sr.managers have advanced social science degrees (which is odd for a research shop)
-If you believe in delivering quality work to sr. clients, you'll be logging some epic hours (never in my life have I seen this many people quit)
-2/3 of the work is full of vanilla findings (due to time constraints)
-Incentive structure for bonuses influences decision-making that contributes to employee retention issues