Vantaggi
Solid and loyal member base. Largest reach into the SMB IT Channel. Expert Channel VAR consultants. Personal service. Open door policy and access to leadership. Solid executive core. Channel experience. Access to MS Partners. Marketing programs provide solid ROI. Great educational conferences, workshops, and webinars. Top Leadership - Founded by #1 Channel Advocate and author, Harry Brelsford. CEO Thomas Poole, former top business consultant and Internet entrepreneur. Jenny Hall - former Microsoft Events Manager and top industry expert. Chris Bangs - Business Development and Consultant department, one of the top Channel Marketing Managers in the US.
Svantaggi
Small company, limited bandwidth, difficulty taking on multiple intensive projects, account rep turnover