1. I choose 3 - 5 major objectives we want to achieve with the product in the next year and rate how certain features will impact these objectives from High, Medium, and Low. These objectives could be: 1) the impact of a feature on conversion rate targets, i.e. I want at least 50% of teams in a service line to adopt this tool in 1 year, 2) excitement/engagement from the user (i.e. how likely will a certain feature generate high enthusiasm from a power user), 3) efficiency - will a feature generate efficiencies across user workflows for most users? 2. I get from the design, development, and QA teams what the effort will be to design, develop, and test this feature into a production environment. Again, this can be categorized into a High, Medium or Low effort category (or alternatively, you can use story points if the customer request has enough details)