I recently interviewed at Kimirica, and to my surprise, the entire process was heavily situational rather than focusing on my actual work experience. The questions felt like they were picked straight from ChatGPT—generic scenarios rather than a deep dive into my expertise. After years in the industry, it’s clear that solutions in marketing and growth are often trial and error. What works for one brand or product might not work for another. Yet, instead of understanding my strategic thinking or past successes, the conversation revolved around hypothetical situations with no definitive right or wrong answers. What’s even more surprising is that this approach came from the Head of Growth. If key hiring decisions are based on theoretical problem-solving rather than real-world experience, it might be worth rethinking the selection criteria for leadership roles.