Brief conversation one-on-one with one of the managers... While waiting to see a manager, applicants and some of the management/keyholders talked in small groups. Fairly casual conversation. Not so much about question-answer as just being able to carry a conversation about the company, products, yourself... At the second interview, done in small groups, everyone was paired with another prospective hire to do product demos on each other after watching one.

First there was a phone interview about 10-15 minutes long. I believe the phone interview was meant to see if there was a personality fit. If you passed the phone interview, there were scheduled in person interviews. The in person interview was basically a role-play sales demo selling a product of your choice after reading product description/details