The first interview was on the phone with the hiring manager. The hiring manager's goal was to establish my credentials (experience, qualifications and technical ability) for the role. We walked through several job-related scenario's e.g " How do you react when your sales are not meeting plan or last year's performance", "How do you conduct industry research" and "How do you develop your pricing plan". Next was another telephone interview with Human Resources. This was more behavioral e.g. "Tell me about a time when you were really stressed at work - what led to the stressful situation and how did you deal with it" and "How do you handle Horrible Bosses?" After that I had a couple of days of onsight interviews with a number of folks. The interviewers were all interested in understanding how I would fit into the new role and the team. All in all, the people were excellent, very professional. I was pretty impressed by the company.