Homework - Sr. Marketing Specialist Thank you for your interest in the Sr. Paid Media Specialist position. As the next step of our process, we would like to invite you to complete the following take-home assignment. Part A: General strategy Describe your approach to developing an SEO strategy for a new website. What factors do you consider, and how do you prioritize tasks? How do you ensure alignment between SEO strategies and broader business goals and objectives? When setting up a new PPC campaign, what steps do you take to develop a solid strategy? How do you determine target keywords, audience segments, and ad messaging? Part B: Optimization & Analysis How do you approach optimizing the following website: adhdthriveinstitute.com for search engines? What are some common on-page and off-page optimization techniques you employ? ADHD Thrive Institute is currently spending most of their ad dollars on Meta. What would you propose they do in order to increase their search traffic and drive revenue without spending all of their budget on one channel?