I applied online through Jobvite after seeing the position in their website. The first communication I had with them involved me filling out basically the exact same application I filled out initially, but including some of the aforementioned culture fit questions. I was then given a screener questionnaire with some basic questions about iOS development. A week later, I spoke with another recruiter for the cultural fit interview. I felt it went pretty well - the recruiter felt many of my responses were 'awesome'... too many of them, frankly. We had a nice banter about both Zappos's events and culture as well as some analogous culture in my workplace. The emphasis during the cultural interview seemed to be to ensure that you were comfortable working in a very laid back, college-y kind of environment. There were no real curveball questions. The recruiter told me to expect to hear back from the technical team the following week. I received an email two days later that I had been rejected as other candidates were a better match. I can't imagine what kind of culture fit they are looking for in a candidate – apparently someone with a disingenuously voracious level of enthusiasm. I understand the focus of Zappos to ensure new hires are a good culture fit to the company, but the emphasis placed on culture seemed to be far too high.