Repetitive phone calls with the same person, and a case study based on their current operations. Then more interviews with the same person. Only one our of 5 interviews was with someone else. Once they really liked me, they asked me if I was interviewing elsewhere and I honestly said yes, then they told me if I'm not sure about Veeva I shouldn't apply and I should decline the other offer in a very long lecture style interview. So I told them Veeva was my first choice and I'd be happy to join them. They asked me for references without even discussing salary. So when I asked what salary I should expect, they immediately told me they're no longer interested! Luckily, I didn't decline the other offer, which turned out to be far better experience than Veeva.