1. Warrior Spirit: This value reflects a can-do attitude, determination, and the willingness to go the extra mile to achieve success. 2. Servant's Heart: It emphasizes the importance of serving others, both customers and fellow employees, with kindness and empathy. 3. Fun-LUVing Attitude: This value reflects the company's commitment to creating a fun and friendly work environment and delivering an enjoyable customer experience. 4. Work the Southwest Way: This value emphasizes the importance of following Southwest's unique approach to business, which includes a focus on efficiency, innovation, and adaptability. 5. Do the Right Thing: This value underscores the importance of integrity, honesty, and ethical behavior in all aspects of the business.