Vantaggi
-New cool and exciting name that corporate can hide under as: innovative and edgy
Svantaggi
-I feel compelled to right as a former employee -- BFG merged with a few different companies because they were hemorrhaging money for over two years and the loss of Campari. So if they try to sell you on the glitz and glam of "We are new!" don't buy in to Enron 2.0. -How do you make sure your embarrassing past doesn't come back to haunt you? REBRAND and change the name completely. The CEO turns a blind eye to every shady aspect of what this company has done in the past as long his pockets are filled. -When I worked for them we had a perpetual monthly rotation of one person being fired because of "performance"/let go because of loss business/leaving on their own because of the high school work culture. -If you still have any appetite to work for this company after watching their cringiest "hype" video a la their site, then you should be working for Monster Energy Drinks instead of this company...bro.
