AdKarma negatives stem from its pains associated with early rapid growth, subsequent acquisition and widespread industry consolidation concerning its core business. These issues contribute to a sense of urgency in meeting goals which oftentimes seem unrealistic and beg the question of job security when not met. Top level management tries commendably to communicate the bigger picture, but product proliferation, serial acquisitions, and a questionable allocation of resources can at times obscure a sense of unified direction.