Company attempted M&A approach to desktop product evolution with Trifacata acquisition then failed to integrate the features into a true solution. Sales overlays and circuitous deal approvals process put more nails in the coffin lid. Outdated notions of pricing models aren't helping either. The company is now floundering on itself with erratic finger-pointing and cost-cutting actions that address symptoms while ignoring the cause. Cloud story is weak and executive leadership is too in love with their own backstory to evolve. Top talent on product and service side has already left. AYX stock is hovering at a 3-year low with more cost-cutting bandages planned to slow the bleeding.