Over time, things seemed to completely crumble. Deadlines were created with no communication to the teams these deadlines had been given to. Expectations were too high, with low pay, for projects to be completed on these insane deadlines.
The rebrand was truly one of the most insane rollouts I've ever seen, spurred forward so quickly that multiple teams were working late nights and early mornings, expected to produce with little-to-no direction from leadership. Everything about the rebrand was held so close to the vest that multiple teams were hindered by lack of information and unable to complete their jobs -- instead having to go back and redo work they'd just stayed up through the night completing. It was incredibly disrespectful to trusted employees and the whole thing seemed incredibly shortsighted.
Along with the rebrand came a complete overhaul of executive leadership, with higher-ups leaving the company in droves. That was a red flag to leave, if the disastrous rebrand wasn't enough of a signal. Instead of hiring more help, teams were left to pick up the slack of multiple parties, and operate on even tighter and tighter deadlines.