Brain trust of Y&R needs a refresher - Recensione dipendente - Brand Analyst presso BAV Consulting

* wealth of internal knowledge on brand measurement & brand theories * friendly and supportive colleague * creative-driven but data-backed

* Long hours, pay might be lower than other data-heavy industries like business consulting or financial roles

BAV is the best brand measurement tool out there bar none. The Brand Asset Valuator has been cited in text books and is known to be the best tool for understanding brands and how they build over time (and why they decline). If you've ever wanted to be associated with the best - BAV is it.

BAV is run like a personal fiefdom which would be OK if it was generating good revenue. Unfortunately, there is no repeat business because no one follows up with clients. While the "CEO"of BAC ,Ed Lebar, is charismatic he is barely competent at most other business aspects. In particular, he lacks any management abilities and does not understand research although he thinks knows both. He has a history of getting rid of very competent people who threaten to outshine him. The result is a failing business. The only thing that keeps BAC alive is BAV's reputation - but sooner or later even BAV's reputation is not going to be enough to get new clients.