Vantaggi
Nice office location in Boca Raton, Florida.
Svantaggi
In my opinion this place is a recurring nightmare riddled with micromanagement, turnover, and nepotism. Writers come and go with some lasting a year or less. The Creative team rarely meets and team ideas are rarely listened to. The President, who is also the creative director, fashions himself a writer so don’t be surprised if he extensively rewrites your copy. It happens frequently. Also, the company hires friends and family who at times buck the chain of command overruling decisions made by creatives, even though creatives may have more experience. Account executives also routinely request their own corrections to copy/creative (their own, not the client’s) because “it looks better that way.” I don’t know of any other advertising firm that works that way. This is not a creative collaborative environment similar to other advertising agencies. Creatives are simply not valued at bfw.