Dysfunctional Org with Toxic Culture! If you're a Brand Manager, RUN AWAY. - Recensione dipendente - Brand Marketing presso Caulipower

Don't let the facade fool you - this place is a nightmare for brand marketers. - CEO & Founder have very different opinions but both say they are the final decision makers. Even when you think you have alignment, side channel convos happen, and nothing is actually aligned. This will cause you LOTS OF SWIRL and headaches. There are also some members of the ELT who seem to enjoy discrediting others so they can appear to be the smartest person in the room. - Get used to yelling and finger pointing in addition to the discrediting. CEO flat out yells at people. Within my first 4 weeks on the job, the CEO reamed me over an Ibotta program generating 1k units in its 1st week instead of the estimated 4k units... (Yes, that deep into the weeds). The CEO also invalidates others... He made the following comment to me about my boss: "We both know that [my boss's name] isn't a real EVP of marketing." - Brand Management job function is completely new within last 10 months. Company has been operating without Brand Marketing team for nearly 6 years. This means that most of the organization does not understand what a brand team is, or their roles & responsibilities = more swirl, defensiveness, brand team is a "catch-all". If you want to be a glorified trade marketing manager and category analyst, you'll love being on the CAULIPOWER brand marketing team. - LACK of Empowerment & SLOW to move on anything... They brought me in to help grow the company but wouldn't let me make improvements/changes that needed to happen, especially when it comes to brand fundamentals (positioning, packaging, product tests, product renovations, big brand communication/campaign initiatives, etc.). Distrust runs rampant. - Very TOP HEAVY. At least 90% of people are at Director level or above. This means you're engaging with a lot of people with inflated titles who believe their opinions are more important than yours.