Vantaggi
Reputable company with good name recognition, good office benefits, good management staff, great education and online resources, many branch locations
Svantaggi
Massive competition from other agents and companies during a sellers market here in LA. Only the wealthy can afford to buy houses in decent neighborhoods. This applies to all real estate brokers, but one has to be obsessively dedicated to prospecting and marketing to make money in this economy. There are a few agents at the top, who get most of the listings. It takes patience as new agents may take years to start making money and the investment is large. Around two thousand dollars a year just for association memberships. On top of that, Coldwell Banker charges $235 a month for it's Legal Assistance Program that you won't use unless you get sued. Unfortunately, many people view Realtors® as used car salesmen and the vast majority of people as well as other agents you deal with will be wasting your time... and you can spend a LOT of time and money on one client with zero return. Real Estate must be done for the love of it and the desire for self-improvement.