Shiny and clean from the outside but lots of internal struggle once you get in the doors - Recensione dipendente - Digital Marketing presso Gaiam

3,0
8 mag 2014
Consiglia
Gradimento del CEO
Pronostico commerciale

Vantaggi

The work environment is super laid back (some people don't wear shoes around the office ...kinda weird) and there are generally good people there. Very nice perks like a gorgeous office park, gym, organic cafe on-site with pretty reasonably priced options, benefits include massages, etc

Svantaggi

The company definitely had its "hey day" back when eco and green were new to most consumers. Now that many many other companies are on the bandwagon, Gaiam is struggling to keep their competitive advantage up in the world of Luluemon, etc. I worked on the digital side and the confusion was just as bad. There was a lack of cohesiveness for the product and the potential consumer that led many employees to ask "what are we doing here?" which is the worst.

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5,0
20 ott 2021
Consiglia
Gradimento del CEO
Pronostico commerciale

Vantaggi

Very casual and great culture.

Svantaggi

It would have been nice to have work from home flexibility.

2,0
3 lug 2014
Consiglia
Gradimento del CEO
Pronostico commerciale

Vantaggi

Great benefits, cafeteria on site, gym on site.

Svantaggi

Among many of the issues within Gaiam, the most obvious is how all of VP's are friends of the CEO and/or founder. The people making crucial business decisions are from the Catalog era during a time when Gaiam is trying to move into becoming a true e-commerce business. As a result, I don't see Gaiam making the necessary strides to compete with Lululemon, Prana, Athleta and the like. These people are outdated and out of touch, however they will remain in their powerful and high paying positions until a new CEO takes place and nepotism ceases to exist. The other major issue with Gaiam is the lack of internal communication. The company has almost no communication within its various divisions and therefore fosters an environment of "me first, company second" attitude. There are 2-3 major layoffs per year which occur like clockwork. These layoffs causes people to become more concerned about their personal performance rather than the overall performance of the company. Lastly, I would say that there is almost no "career" opportunities within Gaiam. This is once again due to the nepotism within upper level management. Certain people/positions will never be vacant as these people have personal relationships with the CEO while other positions have been a revolving door due to their lack of a personal relationship. I would not recommend Gaiam.

9
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