Vantaggi
Outstanding commitment to placing consumers at the heart of brand management. Firm understanding of how research should be used, respect for tools, methodologies and personal judgement. Marketers are encouraged to develop and use intuition. Corporate culture really encourages people to be themselves, acknowledges the value of big personalities and individual expression, welcomes humour and believes that making time for fun is useful and necessary. Entrepreneurial spirit is highly conducive to development for people who are willing to chart their own course. Opportunity to work with amazing Centre for Learning & Excellence, widely acknowledged as a consumer research function par excellence in the industry.
Svantaggi
Feedback can be a bit weak and nebulous because a heavy culture of "relationship preservation above all else" can inhibit authentic discourse. The European organisation does not often permit "two way" responsibilities between the UK CI function and the EU CI function, the relationship is out of balance. Very limited opportunities for advancement within the UK, transfer opportunities are very difficult to come by, probably a source of attrition.