Vantaggi
Hearst has done a great job of creating relevant business models in new (tech-centric) distribution channels. Hearst was the first to launch two channels on SnapChat Discover, be part of beta launch with Apple News, and even run a beta test for all new kinds of editorial and ad tech with Facebook and Pinterest. Working on either side of the team, whether it be editorial, tech, UX or biz dev, the company allows you to be part of a project that has never been done before AND allows you to get access to an audience of millions with ideal partnerships like the big social media players.
Svantaggi
The Hearst tech team, especially on the product side, desperately needs leadership that has experience in product development on the social media or ad tech side. Knowing the ecosystem in those fields, as well as having deep knowledge and experience in agile is crucial. The culture that manifests with poor management or experience in modern tech fosters less than par developers, hierarchies and cliques that mirror the outdated cultural model to that of publishing.