Vantaggi
Overall, Hongkun USA is a good company for those who wish to start a career in real estate development and/or real estate finance. The company determines a person's worth primarily on face value. With that being said, this provides great opportunities for persons lacking in experience, field knowledge, or simply looking to adventure into this field. The company provides a tremendous amount of glamour and "razzle-dazzle" from its headquarter in NYC, and only its headquarter in NYC. The same cannot be said for its other field offices across the nation.
Svantaggi
The company lacks foundation, leadership, and structure. The company is lead by a young couple who has had minuscule exposure to real estate development. It was evident in their general approach to development, how they construct their capital stacks, hiring plan, and the tendencies to over-pay for lands. They boasted having being in the United States for the last 10 years, yet they are unable to produce a portfolio, sensible project, or even worthwhile professional relationships. They have burnt many bridges believing that they can buy their way out, or in - to deals and prestige - very similar to the numerous other China-based developers that have ventured overseas. Unfortunately, it has only caused delays, extra expenditures, mismanaged budgets, and burnt bridges.