Vantaggi
Small company, family-ish feel, well run, location is beautiful if you like the outdoors. Golf course and small park area with fishing lake next door. Long-term relationship with off-shore vendors for much of parts inventory, so very stable and good quality assurance. I love the logo and the marketing phrase "We Come Alive At Night".
Svantaggi
Tends to be somewhat cliqueish, remote location means you will likely have to brown bag it if not a Williams resident. No major retailers, coffee shops or other amenities nearby.