Vantaggi
Senior Leadership is really with it... They understand that there are some problems with the firm and are working on those problems openly and proactively Senior leaders genuinely care about the work they're doing Company handled the covid crisis with grace: imposed salary reductions not only on everyday staff but also on executive (even targeting higher-level employees over lower-level employees to lessen the impact on everyday lives)
Svantaggi
The practice groups under the firm's umbrella are not very well-integrated and don't work together efficiently or share knowledge effectively. It can be a pain to work on cross-group collaborative projects. The relative performance level of different practice groups is extremely inconsistent: some groups are very impressive, others are complete duds. This performance discrepancy contributes to the difficulties of cross-group collaboration. Development opportunities are also inconsistent: if you're in a bad practice group you may be in a position where you develop relatively nontransferable skills - you really need to advocate for yourself or move to get development. The industry profit seems to be leaving the space that much of Kantar has traditionally occupied: cookie-cutter research can now be done in self-service format by more technologically advanced firms like Qualtrics or even SurveyMonkey. The self-service format is now and will forever be much cheaper than hiring a Kantar team to do your basic research work. This industry development is my primary concern for the firm's future, I'm just not sure Kantar is well-equipped to compete for research projects in the coming decades.
