Vantaggi
Part of large publicly traded homebuilder, Lennar, with significant brand recognition that may or may not be an advantage in commercial real estate. The company is fairly entrepreneurial for its size even though it is plagued by all the bureaucracy that comes with any large organization.
Svantaggi
Lennar Commercial (LC) is the commercial real estate division of Lennar Homes. LC lacks any strategic direction whereby all the failings to develop leadership, organization, strategy, resources, and capability are placed squarely on the employee to overcome, no matter what the circumstances or how ridiculous the objective is. Without any strategic vision or coherent organization, Lennar Commercial is a directionless, frenetic place reflecting the personalities of the leadership. Without a mission, shared values, or common goals to guide the team, the leadership is dictatorial, mercurial, impatient, and capricious. Despite what could be overwhelming financial, brand, and synergistic resources provided by the parent company, Lennar Commercial lacks any strategy or vision to deploy such resources in any effective way or to position itself in a manner that would differentiate itself from its competitors.