Fun environment
Tons of snacks and coffee machines
Dog friendly office
Your co-workers become your friends
Full Benefits paid for by the company
Parking compensation
Svantaggi
Sometimes hours can be early or late (But typically never a huge issue).
Academic environment that has a lot of interesting science problems from mapping, optimization, plus all the usual user metrics. Rewarding and complex problems that often have a lo t of tradeoff.
Svantaggi
For how good the ICs are, leadership is equally bad. Just riddled with poor decisions top/down. Also given the current state, Uber is just too strong of a competitor and you feel that pressure every day.