Vantaggi
Very few to think of. Some good people were employed and then made redundant, of no fault of their own.
Svantaggi
Huge debts to suppliers as detailed in the trade press. All employees now mysteriously listed as working for Adincube. Woeful brand offering which gained no traction at all with UK agencies. Claimed a decent publisher list, only to try and serve it on rubbish. Branded themselves 'the world's first premium mobile ad exchange', which couldn't be further from the truth. Hired interns at minimum wage and worked them in to the ground. Poor office atmosphere. Quiet and depressing. Spent vast amounts of money on marketing and staff rather than a good product. Frustrated the staff, before they eventually left and the redundancies started.