Vantaggi
Brand name and some interaction with editorial. It looks good on your resume, and you can talk up the work that you've done to make it seem more important.
Svantaggi
Horrible place to work, never come here on the business side. The management is horrible, they promote based on personal feelings and not merit, there's complete favoritism, and management acts like a high school clique. They treat employees very badly, are not supportive of further development unless they personally decide that they like you (but that changes at the drop off a hat). They are racist, also. Nepotism abounds here. Management gets kicks out of restricting little freedoms, like getting breakfast in the morning, or enjoying a lunch with coworkers. They don't like fraternization and friends if they are not a part of it, and thus punish you for it. There isn't enough space to describe how horrid this place is. There is no room for advancement unless you're a personal friend, and "pedigree" has been made to matter, which is disgusting.