2,0
4 feb 2010
Dipendente anonimo
Ex dipendente
Consiglia
Gradimento del CEO
Pronostico commerciale
Vantaggi
The Nielsen brand has excellent name recognition throughout the consumer media and marketing community.
Svantaggi
Private equity has brought in former General electric management to prepare the company for liquidation. Clients have slashed marketing budgets and in some cases eliminated marketing function entirely, which is having a devastating effect on Nielsen contract renewals and new sales. General Electric style HR policies require managers to fire and replace 20% of staff annually.