Vantaggi
(I hope this does not appear twice, I had some problem to register a review) memories are the underdog of the semiconductor industry, every analyst saying how bad we (=memory maker) are. however memory functionality - and in particular non volatile memory functionality is a key part of any electronic system. It is clear that, for example, "Microcontroller with embedded Flash" will take part of the "Market Segment of board with Microcontroller requiring a non volatile memory" but it will definitely not take all the segment. So what is bad in being in a Niche of the market? What is important is to be profitable, which is a challenge but ... what is not a challenge in life?
Svantaggi
coping with cost saving measure forced by the challenging economical environment