Vantaggi
Large, fnancially stable company; strong corporate value, great heritage
Svantaggi
Once a highly innovative culture, but now a company that is losing its edge. Quad has not successfully transitioned into the modern era of marketing by evolving its business model from print to digitally-driven multichannel. It has become a digital-first world, no longer print-first. Quad still operates as a printer/print-to-digital integrator. Visionary leadership is needed now to take a hard look at the horizon with a long-term view of the marketplace. Courage is also needed now to disrupt its own business model. Benchmarketing against other printers is not the answer. And the world really doesn't care much about "innovative people reinventing print."