Vantaggi
The main one being in sales is the market opportunity with the CDP space set to triple in size over the next few years.
Whats more with the deprecation of 3rd party cookies driving this, Relay42 is perfectly positioned to solve clients' challenges with its strength helping brands orchestrate customer journeys across channels from paid to email, app, SMS etc through leveraging 1st and 2nd party data
To add to this, the team are all highly intelligent, driven and good people
Svantaggi
To date the company has only scratched the tip of the iceberg in terms of market penetration... as such go to market machine is not yet fully built out and purring - however given this is being actively addressed this 'con' is very much the flipside of the opportunity and so for an entrepreneurially minded candidate probably also the largest 'pro' !
