Vantaggi
The company likes to think they are a startup, so there are a fair amount of cultural events every month and free snacks. Very casual workplace, employees are given a lot of freedom (some might say too much) to work from home, take time off, and step out during the day for appointments.
Svantaggi
The Rockfish business model is to charge the client as much as possible while trying to do as little work as they can get away with. Websites and apps that go out the door are often buggy or don’t work the way they should, while trying to do the right thing is often met with “we’re already over budget.” There is a whole team of “digital strategists” and “experience architects”, but projects are never rooted in customer research or tested with real users. The agency roster is full of smarmy brands that most don’t want to be associated with (Walmart, payday loans, NRA, pharma, tobacco). Agency invests a lot in “emerging” technologies that have been largely proven to be ineffective (beacons, 3d printing). Upper management consists of ex direct mail people who somehow became “thought leaders” in digital marketing. There has been a huge hiring blitz recently where some of the new employees would be considered well below A-level.
