Vantaggi
Really lovely colleagues, interesting clients and projects and decent benefits
Svantaggi
Where to start... Tag used to be a place you'd like to work before its acquisition by Dentsu: colleagues that care about you, convivial culture and opportunities for professional advancement. These days it's very silo'ed with very little creative contact with clients. There's a large number of account directors that pretend to know what the client wants but seem more driven by their egos than actual consumer needs of the client. I've often seen account directors fail to communicate actual brief changes, especially within the larger business development unit at the top of the heap. I've really got to wonder how people who don't have creative credentials in that unit are allowed to function in creative roles. It's very top heavy with ever more work being dropped into the laps of the creatives that drive the actual outputs that Sourcing & Procurement need to fulfill their contractual obligations.