Great to start as fresh grads but dont expect too much mentorship - Recensione dipendente - Associate Account Executive presso Touch PR & Events

office is in a good location and there’s a good balance of wfh and office working days.

- Heavy workload with frequent overtime, including weekend work, which felt normalised within the team. - Poor work-life balance due to consistently high workloads and long working hours. - Interns often shoulder significant responsibilities, sometimes managing accounts or taking on work typically expected of full-time employees, without proportional recognition or compensation. - Very steep learning curve with limited onboarding, making it challenging for those who are new to the PR industry. - Mentorship quality can vary. I personally found that I received limited guidance and support from my direct supervisor, which made it difficult to navigate the role. - Resource allocation could be improved. Account managers often handle multiple accounts simultaneously, resulting in interns taking on additional responsibilities to fill gaps. - Some internal initiatives (e.g. intern presentations) felt like a low priority given the already demanding workload. - Management could be more receptive to employee feedback and place greater emphasis on staff well-being in practice, not just externally. - There appeared to be a disconnect between the company’s public employer branding and the day-to-day employee experience.

People here are warm and nice, which creates a friendly work environment.

Relies heavily on interns to support day-to-day operations, to the point where interns often function as essential members of account teams rather than being in a position of learning. Typically, each full-time employee is assigned an intern, and a significant portion of operational work is delegated to them. Intern responsibilities include creating seeding lists, preparing decks, KOL outreach, media monitoring, reports, PR Kit packing, coordinating deliveries. While these are all valuable skills to learn, the volume of administrative and executional work can be overwhelming and often leaves little opportunity for strategic learning or professional development. Workloads can be particularly demanding during campaign launches and reporting periods. The resource allocation for this is another challenge. The agency invests minimally in operational tools, resulting in inefficiencies that affect both interns and full-time staff. For example, media monitoring resources are shared across the entire team, creating bottlenecks during reporting periods. Tracking limits for influencer campaigns are also restricted, which can impact campaign management and reporting accuracy. There also appears to be little formal workload protection. While many agencies limit the number of accounts assigned to each employee to prevent burnout, no such safeguards seem to exist here. As a result, full-time staff are often stretched thin and may pass increasing amounts of work to interns simply to manage their own responsibilities. For example, the interns often contact influencers way past standard working hours to meet tight deadlines, and overtime is common. Interns are also expected to do an intern presentation which includes presenting new KOL recommendations, despite already handling substantial operational workloads. While these initiatives can be valuable, they sometimes feel more like a way to extract additional work rather than provide meaningful development opportunities.