Vantaggi
Building work friendships with mostly positive fun loving people, and sharing that with customers who appreciate this and consistently shop, in part because of this.
Svantaggi
Long ago, when I started working at TJ's (1998) there was the same feeling of building these friendships with mostly fun loving loving people and... this included the management. In recent years however the gap between management and crew has opened and begun to expand, with areas from store to store of infection. This has taken away most of one of the primary ideals of the company, the entire crew is functioning as one happy, content unit. When the management is instructed to, or evolves into this fake, put on a happy face and the crew members will believe everything is peachy persona, in addition to reducing pay raises, cutting hours, then hiring new employees at lower wages, and at review periods saying that the positive fun loving people who pass this to customers are not meeting requirements so as to skip their tiny raises. This has broken the moral and disheartened the loyal crew. Crew starts to inadvertently (most of the time) pass this on to customers. What we have left is the beginning of transformation into the depressing "supermarket" scenario... lost customers.