Vantaggi
On the cutting edge of XR extended reality technology (AR/MR/VR).
Large Product development team
Decent funding, strong presence in APAC market.
Good international partner network
Svantaggi
Lack of USA market knowledge and not willing to spend or hire to build out the market
Disjointed internal processes, tedious time-consuming steps to move forward in developing market growth
Out of touch with market pay scale (too low) and role expectations don't match to pay. IC role is expected to play the role of VP of Sales, GTM lead, Marketing Director, Process development, etc.
No clear path and lack support to build out the USA market. A team of 2 to support the USA.
Flagship product is Remote which is an assisted reality application that has fierce competition. The product is average in the space.
Digital Twin product is good, but not much of a player and needs further development.
Make (no-code XR content creation application) is limited and has a high learning curve
XR adoption is fragemented, challenges with HW in space, business ROI is niche at present
Lot of developers, slow at development, development costs are too $$$$
Majority of company doesn't speak English which creates barriers of collaboration.