Vantaggi
The company can represent itself with its brands as if it was from Germany or Japan which these countries have better image and brand power. They can use their logistics and manufacturing network cleverly so their products are made in Thailand and Japan and Germany
Svantaggi
1. Chinese business culture. No ability to share your point of view. Top down management style. Decisions are made without consultation or involvement from lower levels. Bottom up team is meant to follow and deliver not to have any thinking. 2. There is only one manufacturing site in China which is a risk if there is any supply disruptions. As a sales team we are always chasing for goods to be delivered in time otherwise we can not make our bonus targets. and communication all needs to be in Chinese and no English culture is used. This company is a family affair and the factory is run by a family member so be careful what you say to the factory management! 3. The senior leaders across the organisation have grown up from grass roots level. They don’t know how to use computer or even deliver a presentation. Their style is to communicate via spoken voice and messaging networks such as Wechat.