It was a group interview in a room of about 10-20 people depending what day your interview had been scheduled for. You were first asked if you knew much info about the company (regional manager present - seemed quit friendly), obviously it looks better if you know a thing or two. You were then split into to groups and tasked with creating a new product that the company could sell, you then had to say why it was good (sell it) and how much it would cost etc. Then you were finally interviewed individually whilst the other members waited anxiously outside and finally told if they were going to take you on or not.