The interview process is an "Asda Magic" event, where about 10 to 15 potential colleagues are invited to a recruitment event. The interviewees are observed by about 4 existing colleagues and managers on their suitability for the company. The beginning part mostly consists of breaking into pairs and finding out about eachother, then presenting information. Following this the interviewees are split into groups and asked to do a task such as a poster for a product or an advert for example. The shortlisted colleagues are later contacted and asked back for a mini interview.