The hiring process is a different one. They start promtly with a video about the company followed by a overview of the position that you are interviewing for. Next you are broken into 2-3 groups (mine had 8 people). In the 'group interview' you have to stand, say and spell your name and are giving scenario cards. You are told that there are not right or wrong answers but thats obivously not true. After each person reads their card and gives an answer you're broken into 2-3 more groups and have an activity and presentation. During this whole process I showed up early, was smiling and attentive to everyone speaking. When I was speaking I tried to speak clearly, loud enough to hear without yelling and keep eye contact. I dressed professional, sat like a lady and had all my documents ready to go, with a killer recommendation letter! They only asked ONE question about us as a person (Tell me about yourself, something that would not go on a resume). From this they picked the people the wanted to one-on-one with and I was not one of them. In fact, I'm not sure how they do decide. I have 10+ years in a faced paced customer service environment and they chose a girl with PURPLE hair over myself and many other more than qualified applicants. There was a lady in my group that gave by far the best answer to the scenario question and was not chosen. I found the whole process to be very impersonal from a company that uses "caring" as one of their values. After going through this process I'm not sure that Alaska is a company I would like to work for. It seems that qualifications and experience are not chosen. It does not matter if you "dressed-for-success". I'm not necessarily referring to myself, there were plenty of people that had more customer service experience than me or more experience in general. I know from chatting with people on breaks that quite a few of them knew about the position because of an employee at Alaska. So maybe that is the trick, who you know gets you an interview. Sad. I think that they missed out on quite a few great, loyal employees that day.