This is the process, HR screening round, Sales Head round, Technical round, CEO round. They understand your experience and test your ability to pitch and finally end the round with making you meet the CEP

For the interview call with the founder (Sonakshi Nathani), she arrived 15 minutes late to the call. Within 5-7 minutes of the call starting, her internet went bad so she dropped off and said she'll fix it asap and come back. 10 minutes later, I get a call from the HR asking me to rejoin the meeting link. I joined the meeting link only to keeping waiting for her for another 10 minutes. Then, I called the HR who said "sorry she was pulled into a meeting, just please give another 10 minutes". The interview call that started at 5pm eventually happened around 6/6:15pm. If at the time of the interview, she behaves like this with people, I can only imagine how she is to the team. The founder is an immature child running the company. She needs to learn basic etiquette.