Responded to email. Checked out company website and totally "got" the company's product and why it would be successful in an community. Hesitated to respond to solicitation because I am suspicious of most internet solicitations and thought this must be a franchise (didn't want to make an investment), MLM (not for me), or that there would be a sales manager with quotas on my back! Wanted NONE of that. But I kept going back to the website which I loved. Wrote out all of my questions and agreed to a phone interview. Questions were answered positively and I agreed to a 2nd interview with the regional manager. Totally painless. Glad I did it.