Case Study - CMI 2.0 In April, 2020 we launched the Citymapper Mobility Index (CMI), So, we've decided that as part of our 2021 plans, we're going to launch a "2.0" version of CMI. If there's this much interest in the current version, what if we doubled down on it? What if we asked more questions from our data and captured new insights? There's a lot we can do here! And if we do so successfully, increasingly, we can make huge waves in being the leading advocate / brand when it comes to the future of cities & public transit. The experts—the brand that's synonymous with cities and public transit even. Last time around, we basically just went live with the CMI data on our website, and the buzz picked up organically on its own. The question for you is: What should be our launch strategy? How do we get the world's media excited? How do we generate public interest? Think through campaigns, through social, through community and collaboration, and whatever else you think could be helpful. You can even suggest how to package and visualize differently. It's all on the table!