First round: phone interview, be prepared to discuss why GAP and specifically why retail. Additionally a couple of hypothetical questions were asked, nothing too hard, but probably used to weed out candidates. 2nd round: Very comprehensive project requiring the candidate to come up with an additional brand that GAP should add to their portfolio, which includes, market positioning, competition, financials, and overall macro level strategy in reasoning why GAP should ask this. You have 15 minutes to present this to a recruiter, and then she will ask a variety of questions like--how did you arrive at your financials, how is your product different from competition/existing GAP products, etc. The suggested time was 6-8 hours spent on this, but personally I spent a lot more since the topic was extremely broad Had to wait 2 weeks to hear back, even though I thought I did well, apparently it wasn't good enough.

Made it through 2 rounds of interviews. First is more personal and 2nd is a project on creating a brand for GAP. Was told I had made it to final rounds, only to receive an email more than a month later that my application would actually not be moving forward. Rather unorganized and lengthy process.