I spoke with two Sales Directors, the VP of Enterprise Sales, and the Head of Talent over 4 rounds of interviews. Heap qualified around 3 main buckets: cultural fit (think growth mindset, integrity, and curiosity), demonstrated sales ability, and your "why" for wanting to join Heap. My first 2 conversations were largely centered around sales process, past examples of success/failure, thought process, and cultural fit questions. My third interview was an hour-long "challenge" comprised of an account prioritization exercise, persona selection and messaging exercise, and finally a discovery roleplay. During the challenge, be prepared to share your thought process behind your account selection and messaging. There's a lot of useful material on the company website to understand the product and the value it ultimately provides.