I was disappointed to learn (via a last-minute email) that my scheduled interview with Ignite Visibility, set for 11:00 AM, had been abruptly canceled, at 10:57 AM. I consider it grossly unprofessional of Ignite to have cancelled this interview three minutes before the scheduled appointment time. I had spent hours studying the company and the qualifications they require for the position I sought, and I had carved time out of my day to reschedule other commitments and to set up my office for the online interview. Surely they knew that they were “moving in a different direction for the role” much earlier than three minutes before 11:00. My complaint is not that I did not get the position. Rather, it is that Ignite Visibility failed to follow through on the opportunity they claimed to be offering via the rudely-cancelled interview. In my mind, this behavior shows very poor planning and execution, as well as a lack of integrity in corporate behavior. I regret that I must give Ignite Visibility/Marketing Group a very poor rating.