Recruiter, hiring manager, assignment. I declined the assignment which was — GET THIS — “a comprehensive marketing plan with three complete campaign strategies.” They either have no idea what they’re doing or they’re looking for spec work. I’d like to give them the benefit of the doubt, but when I declined to pursue it further and gave a polite explanation of why, I received no response.

Video calls Current experience Past experience Marketing scenarios based on targets, segmentation and campaign optimization Analytics Attribution Types of networks, channels, campaigns and what is the best campaign mix to run for best return on ads spend How to figure out creative testing and best practices to improves creatives in a campaign